Learn the relevance of a content inventory process in a complex content project
This course is ideal for those who have an appetite to learn about content creation and content management.
If you take this course, you will learn more about content inventories, their relevance in content projects and their advantages in content marketing.
Knowledge of English and a passion to learn use of content in marketing is the only requirement for taking this course. If you have writing skills in English that will be an added advantage.
This lecture briefly explains the need of a content inventory in a content project.
This lecture gives a brief description about the difficulties of conducting a content inventory process manually.
This lecture explain briefly the process of a content inventory.
This lecture explains the essential components of a Content Inventory process.
This lecture explains URL's which is one of the basic elements of a Content Inventory.
This lecture explains - Navigational structure of URLs - which is a basic element of a content inventory.
This lecture explains - Metadata - which is a basic element of a content inventory.
This lecture explains - Web Analytics - which is a basic element of a content inventory.
This lecture explains - Customer Data - which is a basic element of a content inventory.
This lecture explains - Links in and out of a webpage - which is a basic element of a content inventory.
This lecture explains the use of Software tools in a content inventory process.
Summary of the course
I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back and have been tracking this field since then.Digital Marketing is an evolving field which is changing rapidly. New technologies and platforms are entering market and taking competition in marketing to higher levels.I am a learner in this field and always will be so because of the evolving nature of digital marketing. I am here to share my knowledge with others as I feel that in the process I shall only be gaining further knowledge.