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lessons
14
duration
01:50:57
language
English
level
beginner
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Content Ideation and Marketing Funnel

By
Girijan Raghavan
Posted
2017-06-19
Filmed by
Self
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Overview

Today you have a problem of selling your product or service if you do not have an audience. Having an audience is not enough. You need to have an engaging audience. You need to have a targeted audience from your niche market. If these conditions are fulfilled, then you have a fair chance to succeed in your marketing initiatives. Audience dictates the terms of marketing. No wonder, today customer is the king of a market. And marketers need high quality content to appease him.

Is this course for me?

Students interested to learn more content creation methods. Students who desire to fine-tune content marketing skills. Students willing to expand their knowledge in content marketing.

What will I gain from this course?

The first part of this course covers aspects of content creation. Need for creating killer content is a must. This course will give you scores of ideas to find killer ideas for content creation. The second part of this course is about building the process of a marketing funnel using intelligently crafted content. This helps a great deal to sell more products or service to your audience. The different phases of a marketing funnel is explained along with types of content sets required to optimize its functioning. This is an important process which every content marketer should know.

How do I prepare before taking this course? Is there a prerequisite skill set?

There is no prerequisite. Only basic knowledge of content marketing.

  • Lesson 1

    Ideas for Content Creation

  • Lesson 2

    Content Creation Ideas

  • Lesson 3

    Content Creation Tactics

  • Lesson 4

    More Content Creation Ideas

  • Lesson 5

    Content Creation Tips

  • Lesson 6

    Competitive Research for Content Creation

  • Lesson 7

    Important Factors of Competitor's Content

  • Lesson 8

    Learn Content Strategy from Competitors

  • Lesson 9

    A Marketing Funnel

  • Lesson 10

    Stages of a Marketing Funnel

  • Lesson 11

    Content Creation Tactics

  • Lesson 12

    Discovery Phase of a Marketing Funnel

  • Lesson 13

    How to address subscribers in Consideration Phase

  • Lesson 14

    Conversion of Subscribers to Customers

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Girijan Raghavan

I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field. Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers. I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature. I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.

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